ALLEY COLLECTION

San Francisco Designers and Partners: Laura Patnaude and John Robblee

Since John was young, he has had the ability to design clothes in his head. His fashion forward style and cute boyhood dimples caught Laura’s eye in the sixth grade which led to them becoming middle school sweethearts. Little did they know what lay ahead.

Fifteen years later, they reconnected and have been inseparable ever since.

While discovering that each had a love for fashion, John still had not put his designs on paper. His frequent critique of shirts and lack of clothing options for an athletic physique led to Laura’s suggestion for John to finally sketch out what he would do differently. A few hours later, the ALLEY Collection was borne.

Combining John’s background as a Bay Area Firefighter with Laura’s upbringing around the family farm, a rough element of canvas and duck were transformed into stylish outerwear while soft twill was made into edgy fitted dress shirts. Alley Collection has filled a major gap by providing urban workwear tailored specifically for the athletic male. Each piece is designed and crafted in San Francisco, the city where the two reunited and now live with their Rottweiler dog, Alley.